Founder & CEO Meaning.Global. Humanist, social scientist, thinker and consumer psychologist exploring meaning, consciousness, social progress & cultural change.

Brand New “State Of The Industry” White Paper

JUST RELEASED — NOVEMBER 2021

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Reimagining Commerce. The Future Of Brands. The Future Of Business. Business As A Force For Good. Consumer Behaviour. Humanistic Capitalism. Meaningful Growth. Post-COVID Business. Offsetting The Industry Status Quo. How Brands Have Exploited Our Collective Psyche. Social Awakening. The Future Of Consumerism. Conscious Consumption. Culture & Society. Evolving Humanity…

A lot of people are aspiring to do things, but are they creating real value?

A part of the problem is that people aren’t *really* doing what they say they’re doing.

They want to be *seen* as doing what they say they’re doing.

And that is a MAJOR difference.

The…

On The Natural Rhythm Of Life

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Today, I had an interesting revelation. As always, it happened in nature. I went for a run in the park and as the sun was shining very strongly and leaves were falling to the ground I thought: “What an unbelievably hot day for September, nearly the end of the year!”

Men are seen as important and women as interesting. But why?

When men have value they are seen as important.

When women have value they are seen as interesting.

Why?

Because interesting is a deviation from the norm.

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Important versus Interesting

Importance is about where we place value.

Interestingness is about what catches our attention because it’s somehow different to what we’re used…

How our wrong thinking about Diversity is stopping us from making real social progress and what we can do to fix it and unleash the real creative power of diversity in business.

A lot has been said about Diversity and Inclusion and their role in business.

However, mostly when we hear about diversity, we hear about the need for a better and more effective social representation. But that is only the starting point for the debate about Diversity in business. …

Relevance isn't about you. It is about the value that you create.

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We don't understand properly what relevance means in business today. Not understanding the true meaning of something hinders its potential for growth. This is why it’s important that we understand what things mean in and of themselves.

TODAY’S THOUGHT: RELEVANCE

I am starting to feel like we don’t really understand the true meaning…

Beauty if captured right has the potential to transform our lives.

Beauty is seriously underestimated.

And when it comes to business, also seriously misunderstood.

It has been embraced almost solely as the form.

But the true power of beauty is in its essence.

Beauty is equally functional as it is aesthetic.

This comes to the forefront of the conversation on the…

Should we finally address the systemic inhumanity of business or will we continue to pretend it doesn’t exist?

The one that reduces the man to an object.

The one that reduces the man to a resource.

The one that reduces the man to a candidate.

The one that treats the…

Tech versus Humanity: Who will win?

Innovation is a very misunderstood subject in business still. With the boom and large-scale adoption of digital technology and all the possibilities it has to offer, it seems that businesses–and big players especially–have forgotten the very meaning of the word Innovation.

Innovation isn’t technology.

Innovation is in finding new ways…

Martina Olbert

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