REIMAGINING CONSUMERISM AS A FORCE FOR GOOD

A New Exclusive Study On The Future Of Commerce

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Reimagining Commerce. The Future Of Brands. The Future Of Business. Business As A Force For Good. Consumer Behaviour. Humanistic Capitalism. Meaningful Growth. Post-COVID Business. Offsetting The Industry Status Quo. How Brands Have Exploited Our Collective Psyche. Social Awakening. The Future Of Consumerism. Conscious Consumption. Culture & Society. Evolving Humanity. Expanding Consciousness. Brand Purpose. Meaning As The New Universal Binding Principle. The New Humanized Model. Global Impact. Social Change. Increasing Human Wellbeing. Changing The World Through Commerce.

Today, I am launching my latest work on Reimagining Consumerism As A Force For Good. I have been wanting to tell the whole story of brands, consumerism, and the future of commerce for a while. But now, the time is finally right. Especially in light of the COP26 conference that just ended, this is a hugely timely undertaking.

This new exclusive 'state of the industry' study offers a roadmap forward so that we can avoid repeating the mistakes of the past and create new understandings of this emerging reality, new alternative scenarios, and new possibilities for a more meaningful and sustainable future. Not as consumers but as the human collective.

A Major Turning Point Offsetting The Last 100 Years Of Industry Status Quo

We are currently experiencing a Major Turning Point as the business and consumer paradigm is shifting its inner dynamic from Brands to People: from Corporations back to Humanity. This shift in relationship dynamics is at the core of the biggest and most fundamental change in the philosophy of consumerism in the last 100 years.

Over the past 100 years, consumerism has produced material success but it was at the expense of a social and spiritual failure that had weakened the notion of human freedom and democracy. After a full century of our exploited desires, we are now coming back to our essential human needs to guide our consumer choices in a way that benefits and directly increases our human well-being. For this, we need to develop a new level of consciousness — as individuals and…