The Meaning Expert™ Newsletter, Issue #2: The Future Of Brands Is Humanistic Capitalism

Why the future of consumerism is leading us back to embracing our own humanity and how brands can adapt to maximize value

Hello, and welcome to The Meaning Expert™ Newsletter devoted to bringing radically new ideas on the business of meaning. This is where I explore the big topics of today and what they mean for the future of business, brands, marketing, innovation, sustainability, leadership, and business management in general.

My ambition with this project is to bring in the missing piece of knowledge so we can create a better future with business — by changing how we think about business, how it generates value and for whom — to add more meaning to people’s lives. We have the data, we have the information, we have the insights, we have the research. What we don’t have is a holistic understanding: the real sense and meaning of what things truly mean in a larger context of our fast-evolving human existence today.