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Founder & CEO Meaning.Global. Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition, social and cultural change.

Relevance isn't about you. It is about the value that you create.


We don't understand properly what relevance means in business today. Not understanding the true meaning of something hinders its potential for growth. This is why it’s important that we understand what things mean in and of themselves.


I am starting to feel like we don’t really understand the true meaning of relevance in our business today struck by the quick rise of social media and digital democratisation. All of this and purpose combined have shifted the conversation towards us, instead of the thing that we're talking about.

As a result of this, it seems as if relevance has become a…

Beauty if captured right has the potential to transform our lives.

Beauty is seriously underestimated.

And when it comes to business, also seriously misunderstood.

It has been embraced almost solely as the form.

But the true power of beauty is in its essence.

Beauty is equally functional as it is aesthetic.

This comes to the forefront of the conversation on the future of luxury.

Beauty is all about transcendence — the spiritual, divine and also sacred dimension of human life. …

Should we finally address the systemic inhumanity of business or will we continue to pretend it doesn’t exist?

The one that reduces the man to an object.

The one that reduces the man to a resource.

The one that reduces the man to a candidate.

The one that treats the man as a cog supposed to fit in a machine.

The one that doesn’t realize that without the man there is no machine.

When will we finally learn the truth and be brave enough to change and implement it?

To see that there are no candidates, no resources to manage…

Tech versus Humanity: Who will win?

Innovation is a very misunderstood subject in business still. With the boom and large-scale adoption of digital technology and all the possibilities it has to offer, it seems that businesses–and big players especially–have forgotten the very meaning of the word Innovation.

Innovation isn’t technology.

Innovation is in finding new ways to saturate human yearning for novelty.

Innovation is Human.

Technology is an enabler of change, a catalyst of new human behaviour. It is not salvation or holy grail on its own.

The Value Of Innovation Is Human

If we–humans–don’t value something, to begin with, it won’t have value whether or not it’s presented in the neatest…

Digital networks were supposed to bring global connectivity leading to the expansion of human consciousness. Instead, people have become enormously skilled at being totally irrelevant.

We can now do so many things online, yet rarely if ever people have something meaningful to say that makes a difference in other people’s lives.

The moral of the story? That failed potential is innately human. We are only ever able to use technology advancements to the extent we have also evolved our own consciousness.

We’ve got the technology part of the equation under our belts already. …

What are we progressing towards if it's killing us?

Once upon a time, there was only one world — the natural world.

Then we’ve civilized our society and created another and completely different world — the simulated reality.

This is where we were proud of all our most recent inventions and gadgets such as brands, products, services, technology, the Internet and all the greatness these things had to offer.

We celebrated progress, but we’ve progressed so much that we lost the connection to what is real and what isn’t.

The Illusion is great for boosting the economy but atrocious for boosting the human spirit, our self-esteem and well-being.


Older versus Younger generation and their understanding of reality

The biggest difference between the older and younger generation is in where the Ego is placed.

Is it on me in the world, or on the world as a possibility to become more of me?

The older generation: “I am, therefore it is.”

The material reality is the first point of reference. The symbolic (possibility, aether, invisible, unseen) is the secondary form of reality which only makes sense and is valid in its cross-reference to what “positively is”. In other words, I need to see it to believe it. Therefore, data, overabundance, overproduction, noise and the large-scale crisis of meaning we have on our hands right now.


Published in Lifestyle, The Collective by Lewis Silkin newsletter in November 2020.

Together with The Collective by Lewis Silkin we present the new The Future of Luxury in Times of a Global Pandemic monthly series. I hope you’ll enjoy them!

Part One: The New Meaning Of Luxury is here.



Back to Essence: Entering new luxury paradigm. What does COVID-19 mean for the future of luxury brands?

The COVID pandemic has impacted the business sector very powerfully this year. But, the impact hasn’t only been in terms of declining sales, government restrictions and volatile purchasing power. It’s shown us what was long brewing underneath the surface.

Uncovering our essential needs

The inability of many businesses to deliver true and meaningful value…


Published in Lifestyle, The Collective by Lewis Silkin newsletter in October 2020.

Together with The Collective by Lewis Silkin we present the new The Future of Luxury in Times of a Global Pandemic monthly series.

I hope you’ll enjoy them!



The new meaning of luxury. How is COVID-19 redefining what luxury means today?

There is a lot of discussion about how the world is changing in the light of COVID-19 and how it’s affecting brands and businesses. An interesting outlier in this conversation is luxury, as the luxury sector was already changing greatly before COVID-19, but the global pandemic has further exacerbated those trends and made them front and centre in 2020.

EAT LOVE SAVOR had the opportunity and great pleasure to discuss at length with Dr Martina Olbertova about the subject of luxury and meaning. We are delighted to bring to you this in-depth interview as she offers great food for thought and insightful perspective.

Martina Olbert

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