Meaning Architecture: How Can Organisations Use Semiotics To Solve Complex Business Problems?

This post is about my webinar talk for the Festival of #NewMR.

Understanding How The Meaning Is Structured –

How is meaning distributed through the patterns of culture and society? Can we access these patterns and study the inherent systems of culture, brands and organisations to unlock deeply embedded fallacies and inefficiencies? How can we use Semiotics as the Cultural Systems Thinking tool that will help us navigate sense across brand and organisational ecosystems, fix frictions in the system and promote brand health and cultural relevancy? Interested?

Dive deeper into the subject of Meaning Architecture with me as I’m discussing this new approach in my presentation for the EMEA Thursday session during the Festival of #NewMR webinar. See the talk here.

About this talk –

How can semiotics gain more traction in solving business problems?

Semiotics x Business

Semiotics is about scanning the intrinsic systems of culture and understanding that invisible net running through our society, business ecosystems and political landscapes like a…