The Meaning Expert™ Newsletter, Issue #1: Purpose versus Meaning in Business

What is the difference and why the only way to achieve purpose leads through meaning

Hello, and welcome to the first edition of The Meaning Expert™ Newsletter where I explore the big topics of today and what they mean for the future of brands, marketing, innovation, sustainability, leadership and business management in general.

My ambition with this project is to bring in the missing piece of knowledge so we can create a better future with business — by changing how we think about business, how it generates value and for whom — to add more meaning in people’s lives. We have the data, we have the information, we have the insights, we have the research. What we don’t have is a holistic understanding: the real sense and meaning of what things truly mean in a larger context of our fast-evolving human existence today.

This is true especially now after COVID which has accelerated our transition to the new Humanistic Paradigm where we are collectively rethinking who we are, what we want out of our consumption, out of brands and business, out of our work…