The Luxury Report 2019: Redefining The Future Meaning Of Luxury.

Dr. Martina Olbert

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9 min read

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Jun 14, 2019

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The recent global social, economic and political events have rewritten the rules of the luxury game for good. Traditional luxury brands are finding it difficult to adjust to this altered reality as the new normal. But all is not lost. Luxury brands can respond to these new threats and challenges by learning how to navigate the invisible streams of Culture on a strategic level. This report explores how the five key cultural shifts are reshaping the global face of luxury today and how embracing the newly emerging cultural meaning of luxury can help brands regain cultural relevance, transform value and drive meaningful growth in the 21st century.

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Hello, and Welcome to The Luxury Report 2019!