Once upon a time, there was only one world — the natural world.
Then we’ve civilized our society and created another and completely different world — the simulated reality.
This is where we were proud of all our most recent inventions and gadgets such as brands, products, services, technology, the Internet and all the greatness these things had to offer.
We celebrated progress, but we’ve progressed so much that we lost the connection to what is real and what isn’t.
The Illusion is great for boosting the economy but atrocious for boosting the human spirit, our self-esteem and well-being.
Because what is good for the economy is killing us.
Unless we base the new economy on the human value and human prosperity.
Because if all this great progress isn’t for us and our own well-being then who is it for? And why should we partake in it if it’s hurting us?
We need to put our humanity at the core of all the value that we create.
Then we can grow and prosper in symbiosis with one another, with ourselves and with the world.
#neweconomy #newsystem #humanity #humanvalue #wellness #wellbeing #authenticity #longtermism #symbioticrelationship #illusion #reality #brands #branding #advertising #business #culture #society #simulation #reality
Dr. Martina Olbertova is a social scientist, writer, strategist and a semiotician interested in the expansion of consciousness, cognition, social and cultural change. In her work, she focuses on how the shifts in society redefine the perception of meaning in our culture today. She is the Founder and CEO of Meaning.Global, a global strategic intelligence consultancy, helping brands and businesses create new meaning and real value, and the world’s leading expert on creating meaning and cultural relevance in business, branding and marketing.