The Future of Luxury in Times of a Global Pandemic | Part Two

Published in Lifestyle, The Collective by Lewis Silkin newsletter in November 2020.

Together with The Collective by Lewis Silkin we present the new The Future of Luxury in Times of a Global Pandemic monthly series. I hope you’ll enjoy them!

Part One: The New Meaning Of Luxury is here.

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PART TWO.

Back to Essence: Entering new luxury paradigm. What does COVID-19 mean for the future of luxury brands?

The COVID pandemic has impacted the business sector very powerfully this year. But, the impact hasn’t only been in terms of declining sales, government restrictions and volatile purchasing power. It’s shown us what was long brewing underneath the surface.

Uncovering our essential needs

The inability of many businesses to deliver true and meaningful value that resonates with people in a way that feels authentic to them, adds something substantial to their lives, like fulfilling their essential needs for instance.

Those same human needs that we neglected for decades. Peace of mind. Mindfulness. Clarity. Space. Time. Comfort. Security. Self-soothing…