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People are scared of the truth because they’re accustomed to living in the darkness and calling it a reality.

It is a reality for them. Subjective reality.

However, this is not reality, this is an illusion.

The truth is what reveals the illusion.

And allows you to step into the actual reality where you are in Alignment with You.

Whatever you need to sacrifice, do it.

Because living the opposite way means sacrificing the highest stake: You. And for what?

For gaining a lie at the expense of You, of everything you can ever become, you can ever create, you can ever do and experience.

For gaining the illusion of safety and security, instead of the real thing. For gaining the ultimate hollowness at the expense of the fullness of your soul.

And that’s just bad business.

***

Dr. Martina Olbertova is a social scientist, writer, strategist and a semiotician interested in consciousness, cognition, social and cultural change. In her work, she focuses on how the shifts in society redefine the perception of meaning in our culture today. She is the Founder and CEO of Meaning.Global, a global strategic intelligence consultancy, helping brands and businesses create new meaning and real value, and the world’s leading expert on creating meaning and cultural relevance in business, branding and marketing.

Founder & CEO Meaning.Global. Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition, social and cultural change.

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