The Constitution Of One's Self

Older versus Younger generation and their understanding of reality

The biggest difference between the older and younger generation is in where the Ego is placed.

Is it on me in the world, or on the world as a possibility to become more of me?

The older generation: “I am, therefore it is.”

The material reality is the first point of reference. The symbolic (possibility, aether, invisible, unseen) is the secondary form of reality which only makes sense and is valid in its cross-reference to what “positively is”. In other words, I need to see it to believe it. Therefore, data, overabundance, overproduction, noise and the large-scale crisis of meaning we have on our hands right now.

Meaning is the product of the aether — it lies in the invisible connections between the symbolic (unseen and invisible reality) and the physical material reality (what we can positively see with our senses and measure).

The younger generation: “It is, therefore I am.”

The symbolic reality is the first point of reference. The possibility, aether, invisible, unseen is a widely understood language as the new streams of inspiration need to first be intangible, immaterial to then make it into the physical reality. In this conception of the world, the physical material reality is the aftermath of what is possible — ideas, innovations. It’s not important what “positively is”, but what “can be” and “will be”. In other words, I don’t need to see it to believe it. I see where the signifiers are pointing to and can see the emergence coming onto us as we speak.

These two are the opposite ways of understanding one’s self and their place in the world.

They constitute opposite paradigms which are about to clash very rapidly. The 3D (physical) and the 5D (aetheric) knowledge.

There are vast differences in how we create meaning.

It’s not personal. It’s Consciousness.

But, the Symbolic is before the Physical.

Always. As it's the thought that creates the matter.


Dr. Martina Olbertova is a social scientist, writer, strategist and a semiotician interested in the expansion of consciousness, cognition, social and cultural change. In her work, she focuses on how the shifts in society redefine the perception of meaning in our culture today. She is the Founder and CEO of Meaning.Global, a global strategic intelligence consultancy, helping brands and businesses create new meaning and real value, and the world’s leading expert on creating meaning and cultural relevance in business, branding and marketing.

Founder & CEO Meaning.Global. Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition, social and cultural change.

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