People literally don’t know what they’re looking at.

Because the story withholds the patterns and masks itself as the whole thing. When in reality, it’s just a fraction of the whole.

Using the narrative as a lens through which you look at the world leads to a distorted view of the reality, full of separation and false consciousness.

The subjective pattern is causing your confirmation bias, your cherrypicking of the pieces of reality that fall back into the pattern, to cross-validate what is real.

As a result of which your whole perception of the world you live in is de-contextualised.

Which is why you don’t know what you’re looking at when it’s right there. The context is missing.

Time to put it back!

So that you get an integrated view in which a larger diversity of things makes sense.

Expand your consciousness and you’ll see.


Maybe, for the first time.


Clarity lies in your own eyes and our own mind, not in the world around us.

Clarity is not external as order is; it is a subjective experience of finetuning your perception to not cause friction and separation in what you’re looking at.

#meaning #story #pattern #narrative #culture #matrix #consciousness #perception #cognition #vision #clarity


Dr. Martina Olbertova is a social scientist, writer, strategist and a semiotician interested in the expansion of consciousness, cognition, social and cultural change. In her work, she focuses on how the shifts in society redefine the perception of meaning in our culture today. She is the Founder and CEO of Meaning.Global, a global strategic intelligence consultancy, helping brands and businesses create new meaning and real value, and the world’s leading expert on creating meaning and cultural relevance in business, branding and marketing.

Founder & CEO Meaning.Global. Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition, social and cultural change.

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