The True Meaning Of Relevance: It's Not What You Think

Relevance isn't about you. It is about the value that you create.

We don't understand properly what relevance means in business today. Not understanding the true meaning of something hinders its potential for growth. This is why it’s important that we understand what things mean in and of themselves.

TODAY’S THOUGHT: RELEVANCE

I am starting to feel like we don’t really understand the true meaning of relevance in our business today struck by the quick rise of social media and digital democratisation. All of this and purpose combined have shifted the conversation towards us, instead of the thing that we're talking about.

As a result of this, it seems as if relevance has become a buddy club rather than a more profound search for the truth and meaning we create in the world. Something more substantial that is supposed to have a deeper value.

We see the same old faces everywhere talking about the same uninspired things we’ve heard a million times. Yet, we seldom if ever hear anything that has the ability to turn our minds in a direction that…