Reframing Diversity: Changing the Diversity Conversation in Marketing

This presentation was prepared for an expert roundtable talk at Stylus Innovation + Research Advisory in London, May 2018.

Diversity

…remains to be a big issue in business, organisations and branding today. It is primarily because the very essence and meaning of Diversity have been misunderstood and misinterpreted with the dominant meaning of Diversity becoming synonymous with inclusion and organisational policy. Diversity is a much bigger conversation in business and society, however. It is the very backbone of Humanity.

In order to

…unlock the true value of Diversity in business and society equally, we need to reframe the Diversity conversation and offer more (diversified) angles on how to look and understand its full potential. Diversity doesn’t only concern inclusion and social representation but also value creation, creativity, culture and business strategy all leading to a meaningful and sustainable growth.

In the new world,

Diversity is an asset to be maximised, not a liability to be minimised and tolerated. Businesses and brands need to adapt to this mindset to fully utilise Diversity in its essence.