On Relaunching Meaning.Global

Today is the day. I am officially relaunching Meaning.Global.

After the past 2 years of testing the waters, developing a more thorough understanding of where the sweet spot for ‘meaning’ in business truly lies and endless conversations with strategists, designers, marketers and brand experts, I decided to evolve the proposition.

We now live in a profoundly different world to even a couple of years ago, where the rates of global cultural complexity and technological disruption are disintegrating the very foundations of the world we live in. This means that we can no longer take our previous understandings of “what things mean” for granted.

In a world like this, it is challenging to stay relevant and retain a steady meaning as a social currency. Cultural irrelevance and misalignment with the course and pace of society are some of the key reasons why brands today struggle to retain and grow their value.

The most value used to be made in Transformation. Today, it’s in Alignment: in helping the world of commerce better align with the word of people and what people value. In other words, in humanising businesses. And this is what Meaning.Global will now help you do.

My aim is to help brands and organisations adapt to the quickly changing context of the 21st…