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Meaning.Global: The Next Generation of Strategy
Welcome to the new era of strategy!
“Meaning is the most valuable asset any business can ever strive to create, as when brands don’t make sense, they can’t hold any value. And yet, meaning remains to be the most understated value in business to date.”
Today is the day. I’m officially launching my new strategic consultancy. I’ve been working on developing this concept for the past 5 years — thinking, reading, ideating, analysing, sketching, prototyping, going through trials and errors, fine-tuning and eventually creating a viable proposition how to add a significant value to brands and businesses. After many articles written on the topic of meaning and its importance not only for branding and the visual identity but more importantly for the value creation and business culture, I’ve decided to take my thinking and consulting activities to the next level.
Meaning.Global is a new platform I’ve created with an aim to continue to educate the business world on the fundamental role of meaning and stimulate new consulting opportunities in places, where many don’t see the tangible value yet: the unseen opportunities. And to unlock these, it’s critical that you start seeing what’s…
