Market Research Debunked
7 min readSep 9, 2014
This piece was originally published in Research World Connect and featured by RBDR Online Report as Martina Olbertova’s 5 Myths for MR to Overcome.
5 myths holding us back from using the full potential of market research.
New research trends open up doors to breakthrough insights & brand direction, but market research still does not utilise its full potential. The future in a form of new trends…