Innovation Is Human.

Tech versus Humanity: Who will win?

Dr. Martina Olbert
2 min readMay 10, 2021

Innovation is a very misunderstood subject in business still. With the boom and large-scale adoption of digital technology and all the possibilities it has to offer, it seems that businesses–and big players especially–have forgotten the very meaning of the word Innovation.

Innovation isn’t technology.

Innovation is in finding new ways to saturate human yearning for novelty.

Innovation is Human.

Technology is an enabler of change, a catalyst of new human behaviour. It is not salvation or holy grail on its own.

The Value Of Innovation Is Human

If we–humans–don’t value something, to begin with, it won’t have value whether or not it’s presented in the neatest little package or brought by the latest technology.

We value what WE value and that is meaning. The meaning, significance and personal relevance to us and our needs.

So if you want to innovate successfully in this new redefined space after the global COVID pandemic, don’t forget one thing:



Dr. Martina Olbert

Humanist, Futurist, Thinker, Speaker, Strategist, and Social scientist. Laying foundations for Humanistic Capitalism using business to drive social change.