How to Create Meaningful Brand & Retail Experiences via Semiotics

This piece is a summary of my talk on Power of Semiotics to Create Meaningful Brand and Retail Experiences at Customer Service Week in Jersey, UK in 2015.

How to create a meaningful brand experience? What makes a brand experience distinctive & memorable? How is meaning created through codes in retail space? How to create a strong national brand? And why does Jersey need a strong & clearly defined identity relevant to the 21st century?

These are some of the questions I was recently brought to answer at the first edition of Customer Service Week 2015 conference in Jersey, UK organized by Jersey Business with an aim to help local retailers & business owners enhance their own brand and customer experiences.

The Defining Role of Culture in Brand & Retail Experience

Every culture has an unconscious system of signs and symbols that creates meaning for that particular group of people. Semiotics provides a conscious mechanism how to read culture and analyze, structure and re-create this meaning. In our current times of ever increasing speed of…