How Semiotics Helps Brands Encapsulate Value

All In Our Heads: How we decode meaning in the world around us

What Is Semiotics?

Three Different Definitions

How Do We Apply Semiotics To Brands?

Three Key Contexts Of Your Brand

1) Brand Context → Strategic Coherence

2) Category Context → Competitive Distinctiveness

3) Cultural Context → Cultural Relevance

Why Marketers Should Use Semiotics In Brand Management?

Founder & CEO Meaning.Global. Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition, social and cultural change.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store