[Forbes]: Patagonia Takes A Human-Centric Approach To Business

A New Humanistic Brand Concept & The Meaning Of Sustainability

Patagonia, the outdoor clothing and gear brand, has always marched to its own drummer. From its “Don’t Buy This Jacket” ad in the New York Times NYT +0.2%, using Black Friday sales not to line its pockets but to give back to environmental causes, and its…