[Forbes]: Patagonia Takes A Human-Centric Approach To Business

A New Humanistic Brand Concept & The Meaning Of Sustainability

Dr. Martina Olbert
7 min readJan 1, 2022

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Patagonia, the outdoor clothing and gear brand, has always marched to its own drummer. From its “Don’t Buy This Jacket” ad in the New York Times NYT +0.2%, using Black Friday sales not to line its pockets but to give back to environmental causes, and its…

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Dr. Martina Olbert

Humanist, Futurist, Thinker, Speaker, Strategist, and Social scientist. Laying foundations for Humanistic Capitalism using business to drive social change.