Everything you always wanted to know about semiotics (but were afraid to ask)

For years, semiotics has had this mysterious aura of a highly complex theoretical method that only very few understand and even fewer are fortunate enough to practice.

Academia vs The Marketing World

30 semioticians, 15 countries, 1 year.

What is semiotics.

How semiotics works when applied.

Why we should use semiotics in marketing.

Founder & CEO Meaning.Global. Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition, social and cultural change.

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