Building Brands On Joy And Happiness

Dr. Martina Olbert
4 min readJan 8, 2022

Published in Branding Strategy Insider on January 5, 2022

In November, Niko Omilana opened a fake “not Apple” pop-up store in London (video here) to prank Apple and steal its customers, but also to send a message about the sky-rocketing prices of Apple products without much customer innovation or increased utility.

Dr. Martina Olbert

Humanist, Futurist, Thinker, Speaker, Strategist, and Social scientist. Laying the foundations for Humanistic Capitalism using business to drive social change.