Building Brands On Joy And Happiness

Published in Branding Strategy Insider on January 5, 2022

In November, Niko Omilana opened a fake “not Apple” pop-up store in London (video here) to prank Apple and steal its customers, but also to send a message about the sky-rocketing prices of Apple products without much customer innovation or increased utility.

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Humanist, thinker, writer, speaker, advisor and social scientist. I explore meaning-making, the human mind, consciousness, business and social change.

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Martina Olbert

Martina Olbert

Humanist, thinker, writer, speaker, advisor and social scientist. I explore meaning-making, the human mind, consciousness, business and social change.

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