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Founder & CEO Meaning.Global. Social scientist, speaker, writer, strategist exploring the nature of meaning-making, cognition, social progress & cultural change

Today, I had an interesting revelation. As always, it happened in nature. I went for a run in the park and as the sun was shining very strongly and leaves were falling to the ground I thought: “What an unbelievably hot day for September, nearly the end of the year!”

And then I thought, wait a minute. September, that’s seven. October, eight. November, nine. December, ten. Yet, September isn’t the seventh month of the year, it’s the ninth.

Which made me think: “That’s right because the new year actually starts in March and not in January.” Which then made me…

When men have value they are seen as important.

When women have value they are seen as interesting.


Because interesting is a deviation from the norm.


Important versus Interesting

Importance is about where we place value.

Interestingness is about what catches our attention because it’s somehow different to what we’re used to.

Until we still believe that women don’t have the same merit and importance, we won’t progress.

We won’t create the value we would otherwise have if our beliefs of the world we live in weren’t distorted by illusions and disbelief.

Merit Has No Gender

There is nothing interesting about merit. It just is.

A lot has been said about Diversity and Inclusion and their role in business.

However, mostly when we hear about diversity, we hear about the need for a better and more effective social representation. But that is only the starting point for the debate about Diversity in business. The true value of Diversity in business is as an engine for value creation and meaningful social growth.

The true meaning of diversity in business is about the diversification of value. Not just about the input, but mostly about the output. That is the competitive advantage that businesses have over each other.


We don't understand properly what relevance means in business today. Not understanding the true meaning of something hinders its potential for growth. This is why it’s important that we understand what things mean in and of themselves.


I am starting to feel like we don’t really understand the true meaning of relevance in our business today struck by the quick rise of social media and digital democratisation. All of this and purpose combined have shifted the conversation towards us, instead of the thing that we're talking about.

As a result of this, it seems as if relevance has become a…

Beauty is seriously underestimated.

And when it comes to business, also seriously misunderstood.

It has been embraced almost solely as the form.

But the true power of beauty is in its essence.

Beauty is equally functional as it is aesthetic.

This comes to the forefront of the conversation on the future of luxury.

Beauty is all about transcendence — the spiritual, divine and also sacred dimension of human life. …

Should we finally address the systemic inhumanity of business or will we continue to pretend it doesn’t exist?

The one that reduces the man to an object.

The one that reduces the man to a resource.

The one that reduces the man to a candidate.

The one that treats the man as a cog supposed to fit in a machine.

The one that doesn’t realize that without the man there is no machine.

When will we finally learn the truth and be brave enough to change and implement it?

To see that there are no candidates, no resources to manage…

Innovation is a very misunderstood subject in business still. With the boom and large-scale adoption of digital technology and all the possibilities it has to offer, it seems that businesses–and big players especially–have forgotten the very meaning of the word Innovation.

Innovation isn’t technology.

Innovation is in finding new ways to saturate human yearning for novelty.

Innovation is Human.

Technology is an enabler of change, a catalyst of new human behaviour. It is not salvation or holy grail on its own.

The Value Of Innovation Is Human

If we–humans–don’t value something, to begin with, it won’t have value whether or not it’s presented in the neatest…

Digital networks were supposed to bring global connectivity leading to the expansion of human consciousness. Instead, people have become enormously skilled at being totally irrelevant.

We can now do so many things online, yet rarely if ever people have something meaningful to say that makes a difference in other people’s lives.

The moral of the story? That failed potential is innately human. We are only ever able to use technology advancements to the extent we have also evolved our own consciousness.

We’ve got the technology part of the equation under our belts already. …

Once upon a time, there was only one world — the natural world.

Then we’ve civilized our society and created another and completely different world — the simulated reality.

This is where we were proud of all our most recent inventions and gadgets such as brands, products, services, technology, the Internet and all the greatness these things had to offer.

We celebrated progress, but we’ve progressed so much that we lost the connection to what is real and what isn’t.

The Illusion is great for boosting the economy but atrocious for boosting the human spirit, our self-esteem and well-being.


The biggest difference between the older and younger generation is in where the Ego is placed.

Is it on me in the world, or on the world as a possibility to become more of me?

The older generation: “I am, therefore it is.”

The material reality is the first point of reference. The symbolic (possibility, aether, invisible, unseen) is the secondary form of reality which only makes sense and is valid in its cross-reference to what “positively is”. In other words, I need to see it to believe it. Therefore, data, overabundance, overproduction, noise and the large-scale crisis of meaning we have on our hands right now.


Martina Olbert

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