Published in Branding Strategy Insider on January 5, 2022 In November, Niko Omilana opened a fake “not Apple” pop-up store in London (video here) to prank Apple and steal its customers, but also to send a message about the sky-rocketing prices of Apple products without much customer innovation or increased…

A New Humanistic Brand Concept & The Meaning Of Sustainability — Patagonia, the outdoor clothing and gear brand, has always marched to its own drummer. From its “Don’t Buy This Jacket” ad in the New York Times NYT +0.2%, using Black Friday sales not to line its pockets but to give back to environmental causes, and its self-imposed “Earth tax” which…

THOUGHT FOR TODAY — The question isn’t: Am I good enough for you? The question is: Are you good enough for me? When we shift the dynamic of our relationship with the world, everything will change back to where it should be. This is how we’ll create a world that is fit for purpose…

A New Exclusive Study On The Future Of Commerce — *** Reimagining Commerce. The Future Of Brands. The Future Of Business. Business As A Force For Good. Consumer Behaviour. Humanistic Capitalism. Meaningful Growth. Post-COVID Business. Offsetting The Industry Status Quo. How Brands Have Exploited Our Collective Psyche. Social Awakening. The Future Of Consumerism. Conscious Consumption. Culture & Society. Evolving Humanity. Expanding…

A lot of people are aspiring to do things, but are they creating real value? A part of the problem is that people aren’t *really* doing what they say they’re doing. They want to be *seen* as doing what they say they’re doing. And that is a MAJOR difference. The…

On The Natural Rhythm Of Life — Today, I had an interesting revelation. As always, it happened in nature. I went for a run in the park and as the sun was shining very strongly and leaves were falling to the ground I thought: “What an unbelievably hot day for September, nearly the end of the year!” …

Men are seen as important and women as interesting. But why? — When men have value they are seen as important. When women have value they are seen as interesting. Why? Because interesting is a deviation from the norm. *** Important versus Interesting Importance is about where we place value. Interestingness is about what catches our attention because it’s somehow different to what we’re used…

How our wrong thinking about Diversity is stopping us from making real social progress and what we can do to fix it and unleash the real creative power of diversity in business. — A lot has been said about Diversity and Inclusion and their role in business. However, mostly when we hear about diversity, we hear about the need for a better and more effective social representation. But that is only the starting point for the debate about Diversity in business. The true…

Relevance isn't about you. It is about the value that you create. — We don't understand properly what relevance means in business today. Not understanding the true meaning of something hinders its potential for growth. This is why it’s important that we understand what things mean in and of themselves. TODAY’S THOUGHT: RELEVANCE I am starting to feel like we don’t really understand the true meaning…