Nov 26, 2022Member-onlyThe Meaning Expert™ Newsletter, Issue #1: Purpose versus Meaning in BusinessHello, and welcome to the first edition of The Meaning Expert™ Newsletter where I explore the big topics of today and what they mean for the future of brands, marketing, advertising, innovation and business management in general. My ambition with this project is to bring in the missing piece of knowledge so we can create a better future with business — by changing how we think about business, how it generates value and for whom — to add more meaning in people’s lives. We have the data…Branding4 min readBranding4 min read
Mar 20, 2022Member-onlyHAPPY NEW ASTROLOGICAL YEAR!It’s official, spring is upon us. And with it, it’s time to reconsider how we go about things in our lives. A while ago, I wrote an article on Medium about why New Year’s resolutions don’t work. (You can read it here.) Simple reason? Because it’s not the beginning of…Fitness3 min readFitness3 min read
Jan 8, 2022Member-onlyBuilding Brands On Joy And HappinessPublished in Branding Strategy Insider on January 5, 2022 In November, Niko Omilana opened a fake “not Apple” pop-up store in London (video here) to prank Apple and steal its customers, but also to send a message about the sky-rocketing prices of Apple products without much customer innovation or increased…Branding4 min readBranding4 min read
Jan 1, 2022Member-only[Forbes]: Patagonia Takes A Human-Centric Approach To BusinessA New Humanistic Brand Concept & The Meaning Of Sustainability — Patagonia, the outdoor clothing and gear brand, has always marched to its own drummer. From its “Don’t Buy This Jacket” ad in the New York Times NYT +0.2%, …Sustainability7 min readSustainability7 min read
Dec 2, 2021Member-onlyTHE PROBLEM WITH CAPITALISMTHOUGHT FOR TODAY — The question isn’t: Am I good enough for you? The question is: Are you good enough for me? When we shift the dynamic of our relationship with the world, everything will change back to where it should be. …Change3 min readChange3 min read
Nov 14, 2021Member-onlyREIMAGINING CONSUMERISM AS A FORCE FOR GOODA New Exclusive Study On The Future Of Commerce — *** Reimagining Commerce. The Future Of Brands. The Future Of Business. Business As A Force For Good. Consumer Behaviour. Humanistic Capitalism. Meaningful Growth. Post-COVID Business. Offsetting The Industry Status Quo. How Brands Have Exploited Our Collective Psyche. Social Awakening. The Future Of Consumerism. Conscious Consumption. Culture & Society. Evolving Humanity. Expanding…Business5 min readBusiness5 min read
Nov 13, 2021Member-onlyAN ILLUSION OF PROGRESSA lot of people are aspiring to do things, but are they creating real value? A part of the problem is that people aren’t *really* doing what they say they’re doing. They want to be *seen* as doing what they say they’re doing. And that is a MAJOR difference. The…Business2 min readBusiness2 min read
Sep 8, 2021Member-onlyWHY NEW YEAR’S RESOLUTIONS DON’T WORKOn The Natural Rhythm Of Life — Today, I had an interesting revelation. As always, it happened in nature. I went for a run in the park and as the sun was shining very strongly and leaves were falling to the ground I thought: “What an unbelievably hot day for September, nearly the end of the year!” …Nature2 min readNature2 min read
Jul 24, 2021Member-onlyThe Gendered Perception Of ValueMen are seen as important and women as interesting. But why? — When men have value they are seen as important. When women have value they are seen as interesting. Why? Because interesting is a deviation from the norm. *** Important versus Interesting Importance is about where we place value. Interestingness is about what catches our attention because it’s somehow different to what we’re used…Gender3 min readGender3 min read
Jul 11, 2021Member-onlyTrue Value Of Diversity In Business: It's Not Representation, But Value CreationHow our wrong thinking about Diversity is stopping us from making real social progress and what we can do to fix it and unleash the real creative power of diversity in business. — A lot has been said about Diversity and Inclusion and their role in business. However, mostly when we hear about diversity, we hear about the need for a better and more effective social representation. But that is only the starting point for the debate about Diversity in business. …Diversity8 min readDiversity8 min read